What’s going on with Apple these days?

Apple’s CEO Tim Cook promises new products in the fall and hints at the potential of new “product categories”. He remains confident even after acknowledging that the recent decline in Apple’s stock price is disappointing. He maintains that Apple’s priority has always been: “To develop the most cutting edge and innovative products.” Apple seems very serious about delivering on this ongoing agenda shown by the growth in Apple’s research and development related expenses, which was up 33 percent this year.



Apple iTV Potential Design



As for details on the up and coming “new product categories”, Apple stays true to the usual culture of silence. Tim Cook declined to provide a timeframe for the emergence of these new product categories or any specifics on what it/they could be. However, these recent hints and teasers about Apple’s potentially new product lines and categories have the rumors flying.



iWatch Final


Earlier reports indicate one of these new products could be a wristwatch running iOS. Analysts forecast that Apple’s much-rumored iWatch will spearhead the market for wearable computing devices which is expected to grow to nearly a half billion units sales a year within the next five years. ABI Research forecasts the wearable computing device market will grow to 485 million annual device shipments by 2018.


Bloomberg reports that the Apple watch project has been a point of focus for Apple’s design chief Jony Ive, who had been studying Nike sports watches, along with his team. As a side note: we may also see the release of smart glasses later this year. Google has been publically testing its smart glasses named Google Glass.


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A common question people have regarding potential “iWatch” features is whether it will act as a complimentary device to Apple’s iPhone or if it will be a standalone product with other functionality like tracking exercise, health or other activities. The future of smart watch capabilities could lead to the device being used as a wearable remote for home automation systems.



Google Glasses 2


Another suspected new product is Apple’s rumored television set. In December 2012 Wall Street Journal sources reported that various TV prototypes have been on Apple’s R&D schedule for a number of years. CEO, Tim Cook, also confirmed that TV/television sets have become “an area of intense interest” for Apple.



Apple iTV


Digitimes now reports, from unidentified supply chain sources, that Apple is working on an “Ultra HD” or “4K” television set that would have a 3840 x 2160 resolution.  Rumors also come from the Wall Street Journal, citing anonymous insiders that confirm several designs in the works and also indicate that Apple is ‘collaborating’ with Sharp on the project. Pricing is a major issue on the current Ultra HD televisions, with price tags generally starting around $20,000… We’ll just have to hang in there and see what Apple comes up with! Stay tuned for more updates!

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