MacBook Pro 2013: New Features For Business Mac Users


Rumors hint that Apple will release a new line of MacBook Pros and MacBook Airs as well as the new version of OS X Mavericks this fall.  Apple has remained tightlipped as usual regarding their new products however several sources in China and Korea have confirmed some aspects of the new hardware design on the MacBook Pros, expected to arrive in October.

Increased Battery Life

macbook air vs retina pro gizmag


Apple’s Mac OS X Mavericks is forecasted to work together with the modified hardware design of the new MacBook Pros, making it a major player in conserving the battery life.  OS X Mavericks will significantly reduce CPU usage, which will decrease the amount of battery power used on the MacBook Pros and MacBook Airs.  Features such as Timer Coalescing, App Nap, Safari Power Saver and iTunes HD Playback Efficiency will all help to increase battery life.  Business Mac users will appreciate this advantage for long meetings with no power outlet in sight.[1]


Faster Processor  Helps With Reduced Power Usage




According to different sources the new MacBook Pros will most likely be built with the new Haswell processor, which was developed by Intel. This processor chip is said to have high-energy efficiency and power savings functions; it was first introduced to the MacBook Airs this year in June.


macbook air 2013 battery life (1)  macrumors


The Haswell processor helped to increase the battery life in the MacBook Airs by 80% and has been reported to potentially double the battery life and speed of previous MacBook Pro models.


This processor will also feature integrated graphics and improved CPU performance making the new MacBook Pros up to an estimated 60% percent faster depending on which apps are being used and whether or not it is a Retina-display MacBook Pro.  The Retinas only showed a small increase in performance with the Haswell chip.[2]


macbook pro 13 2013 geekbench comparison‎


This Geekbench performance test shows the new MacBook Pro under the code name “AAPLJ44,1” and this model appears to correspond to a 13-inch MacBook Pro. The machine shown in the benchmark results is running a dual-core Intel Core i5-4258U processor running at 2.4 GHz with 8 GB of RAM although it does not specify whether or not it has a Retina display. John Poole at Primate Labs has depicted a chart showing the Geekbench performance of this new machine as it compares to the other previous 13-inch MacBook Pro models. This Geekbench test shows a 5-8% boost in performance when compared to the previous models while running at a lower clock speed.


OS X Mavericks

OS X Mavericks, Apple’s new operating system, is confirmed to come out this fall and in addition to increasing battery life it is reported to improve responsiveness in Macs.  OSX Mavericks include the Compressed Memory feature, which automatically compresses data and manages the memory usage between active and inactive apps. This process will increase the responsiveness of Macs by freeing up memory from the inactive apps.


Mavericks will also include additional productivity and security features, which will benefit businesses. The Calendar app will integrate with Facebook events for seamless scheduling and event planning. OS X Mavericks will also include security features such as iCloud Keychain that will encrypt, store and automatically fill applications and forms with your credit card and personal information.[3]


Faster 802.11ac Wi-Fi


airport extreme


The new MacBook Pros are reported to be released this month with the faster 802.11ac “Gigabit” WIFI protocol.  This is somewhat predictable considering Apple recently released the MacBook Air and iMac models with this technology.  This 5G WIFI protocol transfers data up to three times faster than the current 802.11n WIFI connection. The 5G WIFI also has better range and is more reliable than the current 802.11n Wi-Fi connectivity options.[4] This improvement will be an attractive feature to businesses that use Macs and Mac networks, as it will speed up anything Internet based such as backing your data or downloading large files.  Also, the increased reliability of the 5G WIFI will help to reduce downtime for businesses.


New Mac Features Wish List For Business Mac Users

iPhone AirDrop

The newer iPhones and iPads support the iOS 7 AirDrop feature but unfortunately not to a Mac computer at this time. The AirDrop feature allows iOS device users with iOS 7 to send files such as videos, pictures, and links between the devices in the same general area. AirDrop is a file transfer feature that already exists in OS X and it allows Mac users to drag and drop files to share with other Mac users on the same network. AirDrop works in a similar fashion on iOS 7, however one difference is that for iOS device users AirDrop uses a direct Wi-Fi connection for file transfers and are not required to be on the same network.

As of right now you cannot use iOS 7 AirDrop to send anything to a Mac, and Macs are not able to wirelessly transfer files to iOS devices. However there is a growing demand to add this function to OS X Mavericks. This function would be helpful for business Mac users by adding the convenience of being able to transfer files between their Macs and mobile devices without connecting via a USB cable.[5]

[1] Angeles, S. (2013, October 11) MacBook Pro 2013: Top 3 Features Business Users Will Love. Retrieved October 13, 2013, from

[2] Angeles, S. (2013, October 11) MacBook Pro 2013: Top 3 Features Business Users Will Love. Retrieved October 13, 2013, from

[3] Angeles, S. (2013, October 11) MacBook Pro 2013: Top 3 Features Business Users Will Love. Retrieved October 13, 2013, from

[4]Angeles, S. (2013, October 11) MacBook Pro 2013: Top 3 Features Business Users Will Love. Retrieved October 13, 2013, from

[5] Cipriani, J. (2013, September 23) Getting to know AirDrop on iOS 7. Retrieved October 13, 2013, from